All natural and completely digestible, the Cerea (pronounced like cereal but with no L) range of veggie dog snacks are vegetable based and have a minimal fat content. Made from compounded vegetable fibres with natural colourings, Cerea chews offer a healthy alternative to traditional meat chews. The treats are made in The Netherlands for a Scottish Company, in a factory where all heat from manufacture is recycled and used to heat the building! Both the Scottish retailer, and the Dutch manufacturer recycle extensively. All in all, its pretty ethical!